Monthly Archives: September 2010

What every girl should be wearing next season: part I

Jill Sander

Collection Review: BCBG Max Azria SS11

As of 9/12/10 8:55 PM, I’m not ashamed to say the BCBG is my favorite show thus far. The etherial dresses are the epitome of the nude/white trend this season.

For quite a few seasons now, Lubov Azria has proven to be the queen of colorblocking and ease. I interpret their girl as a softer and more downtown version of the Donna Karan customer. Plenty of girls want that clean and easy look, and BCBG definitely gives that to the customer.

Dainty doesn’t even begin to describe how a girl feels in clothes like these (well, I assume). Watch their recorded live stream and you’ll truly see the beauty I’m talking about.

http://firstcomesfashion.com/designer/bcbgmaxazria

Here’s to more angelic beauty this fashion week!

Au revoir.

Chesterfield

My ideal home is a balance of old and new, something with deep history balanced with a one that has barely been exposed.

As for the old, I would go for a Chesterfield couch. It gives off a Parisan vibe and gives an unexpected angle to a sleek room.

William Blake 1780’s Chesterfield couch

Inflatable Chesterfield sofa

Au revoir.

Behind Seasons

So lately there’s been a lot of talk in the fashion industry about how seasons are behind. Everyones’ logic makes perfect sense: push collections back one season and let us see what we experience in runway shows. Net-a-Porter CEO Natalie Massenet recently did an interview with The Business of Fashion saying that the simple solution to this problem is to give designers a break for one season, give editors and buyers “previews” of the collection beforehand, and make sure stores are selling presented garments as soon as the looks are exposed to the public. I wholeheartedly agree with this answer and think that this would solve the modern consumers’ dilemma.

The problem started when the Internet exposed us to content as quickly as it did for editors. Now we are able to see live streams and timely tweets of runways, which puts the former duties of fashion editors (of describing simply what was even on the runways in editorials) a democratized duty. A hillybilly from Nebraska could see the same thing as an editor at the exact same time. This extremely powerful revolution has shifted the purpose of runways. And the point of this rant is to emphasize that, currently, runways are only trying to please the older model of fashion. Impressing editors is no longer the purpose of runway presentations, but to appeal to the customer directly.

My only question is… Why are we still trying to implement a system that only makes editors happy, and not the customer as well? We need a shift in business transactions so that it keeps up with the times of instant gratification. Just my two cents

Au revoir.

aCt da fOoL


Proenza Schouler FW 10 Video by Harmony Korine

Au revoir.